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By Paul Leeson
Some of you may have heard of the new UK Cookie Law that is coming into force on the 26th May 2012.
Exceptions from the requirement to provide information and obtain consent:
There is an exception to the requirement to provide information about cookies and obtain consent where the use of the cookie is strictly necessary for the provision of an information society service requested by the subscriber or user.
This exception is likely to apply, for example, to a cookie used to ensure that when a user of a site has chosen the goods they wish to buy and clicks the ‘add to basket’ or ‘proceed to checkout’ button, the site ‘remembers’ what they chose on a previous page. This cookie is strictly necessary to provide the service the user requests (taking the purchase they want to make to the checkout) and so the exception would apply and no consent would be required.
Extract from ICO.GOV.UK (PDF)
Visitors will be presented with a pop up or message where they need to agree to being tracked or accept cookies whilst using your website.
There are obvious concerns with this law. We are as unhappy about this law as you will be.
We can provide a service to make your website compliant for free in most cases*. If you would like to discuss this further please contact us and we can explain the law in more detail and how it affects you and your website.
*This applies to sites with Google Analytics tracking.